There’s nothing but a blank page. The cursor taunts you with its constant flashing. And your brain is blocked with uninspired sludge.
The deadline is closing in on you. And you still have nothing to show for it.
If you don’t deliver, you’ll end up looking like a fraud to your client.
Well, it doesn’t have to be that way…
See, the problem you’re facing is limitless exploration.
There are so many ways you can write this so your brain is going in all sorts of directions. And it’s creating all this anxiety.
You don’t want that!
What you need to do is free yourself from thought overload. And you can do that with these 3 Basic Copywriting Templates!
So let’s refer to one of the Golden Copywriting Rules which is to…
Learn Basic Copywriting Templates
In the 7 Golden Copywriting Rules article, we talked about using structure to build out your copy
So we’re gonna break down the Copywriting Templates.
So the 3 basic copywriting templates that will help you write copy fast and eliminate writer’s block are:
- PAS (PROBLEM | AGITATE | SOLVE)
- AIDA (ATTENTION | INTEREST | DESIRE | ACTION)
- 4 P’s (PICTURE | PROMISE | PROOF | PITCH)
With these copywriting templates, I’ll show you how you can write out a good sales page or persuasive form of content.
And we’ll start with…
PAS (PROBLEM | AGITATE | SOLVE)
When you use PAS, it’s more of fear-based copywriting. You list the problem, and pick at it like a scab until the reader bleeds a little.
Then you swoop in with the solution as a band-aid.
PROBLEM
Hey Dude,
Are you having a hard time writing copy? Are you struggling with writer’s block?
I know the feeling.
AGITATE (TWIST THE KNIFE)
There’s nothing but a blank page. The cursor taunts you with its constant flashing.
And your brain is blocked with uninspired sludge. The deadline is closing in on you.
And you still have nothing to show for it. If you don’t deliver, you’ll end up looking like a fraud to your client.
You don’t want that!
SOLUTION
Well, it doesn’t have to be that way…
See, the problem you’re facing is limitless exploration.
There are so many ways you can write this so your brain is going a mile a minute and it’s creating all this anxiety.
You don’t want that!
What you need to do is free yourself from this endless loop of thoughts. And you can do that with these 3 Basic Copywriting Templates!
Use these templates to help you write line after line like you’re on Autopilot. You’ll finally turn out copy on time and make your clients happy.
Sound good?
All you have to do is share this article with your copy friends. This way, The Copy Cartel can provide more value to beginner copywriters so they can write fast and smash writer’s block.
So that’s PAS. (PROBLEM | AGITATE | SOLVE)
AIDA (ATTENTION | INTEREST | DESIRE | ACTION)
Okay, now let’s write this copy with the AIDA template. This is about highlighting the strength of a product or service and sparking a desire for it.
ATTENTION
Hey Dude,
Do you want to learn how to write copy super fast?
Do you want to know how the pros easily bust out long form promos, sequences, and emails all the time?
It’s not because they’re just smarter than you.They’ve just been doing it longer and know all the tricks.
INTEREST
In fact, you can start selling just as well and fast as the pros by learning these 3 Basic Copywriting Templates.
With these templates…
You’ll get the guidelines and ideas already streamlined in your head.
In fact, if you keep on reading, you’ll learn how to burn away writer’s block in 30 seconds or less…
DESIRE
You’ll write with laser focus and pump out short form copy or long form promos with over 4000 words. You’ll churn out good copy and reach your deadlines every time!
More importantly…
Copywriting templates give your copy the strong selling points that will move customers to open their wallets.
This way, you make the customer and your clients happy!
And get paid!
ACTION
To learn how…
All you have to do is share this article with your copy friends. This way, we can provide more value to beginner copywriters so they can write fast and smash writer’s block.
4 P’s (PICTURE | PROMISE | PROOF | PITCH)
Now, Let’s rewrite this with the 4 P’s. Here you simply create a picture in the reader’s mind. You deliver a promise on that picture and provide proof. Afterwards, you tell the reader what you want them to do with the pitch
PICTURE
Imagine how you’d feel if you could churn out good copy every day?
Could you write a compelling long form promo for $10000? Could you write effective and short Facebook ads that drive traffic to your client’s business?
Can you picture the validation you’d get and money stuffing your pockets because you know how to create value with just words?
And imagine being able to do that anywhere in the world.
Do you have it in you?
I like to think you do. Because it’s really easy…
PROMISE
If you use these 3 copywriting templates…
You’ll write line after line like you’re on Autopilot. You’ll write copy that will engage and convert.
You’ll squash any objections that your readers may have. You’ll write with laser-like focus because these templates keep you in a straight line. This way, you get the customer from point A to B.
You’ll finally turn out copy on time and make your clients happy.
How?
PROOF
If you’ve been staring at a blank screen for more than an hour or you keep making edits then your copy doesn’t have any structure.
Without structure, you give your brain….
Too many options, too many ideas, and too many words.
It’s ironic how your brain is imprisoned with limitless possibilities when you need to free it with the shackles of structure.
Think about it…
A basic song has structure.
It’s got two verses, a hook, and a bridge.
It’s got components that are sequenced and put together to build out a fully fleshed out package of emotion and science. And then it finally becomes a song.
You must have a similar approach with your copy.
That’s why you need basic copywriting templates such as:
- PAS (PROBLEM | AGITATE | SOLVE)
- AIDA (ATTENTION | INTEREST | DESIRE | ACTION)
- 4 Ps (PICTURE | PROMISE | PROOF | PITCH)
When you use these templates, your copy and ideas flow more easily.
This way, you transition to your lead, customer concerns, offer the solution, and make your pitch seamlessly.
Just like I’m about to do now. So here’s the…
PITCH
If you liked this article, share it with your copy buddies.
This way we can get more beginner copywriters to learn how to write copy fast and sell more products to customers and make our clients happy.
If you really liked this article and want to earn money as a copywriter, join The Copy Cartel and check out our affiliate copywriting courses including AWAI’s Accelerated 6-Figure Copywriting course.
Until then…
Stay Blessed!
~K
